Xiamen Golden Dragon Sales Data Analysis in Q1 of 2012 (I)
17 May 2012
www.chinabuses.org：I Bus Industry Sales Growth Analysis in Q1 of 2012
1. Overall Sales Growth Condition of Different Lengths
Table 1: Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total |
12＜L |
11＜L≤12 |
10＜L≤11 |
9＜L≤10 |
|
Q1 of 2012 |
51744 |
788 |
10601 |
5660 |
2846 |
|
Q1 of 2011 |
47001 |
454 |
9730 |
4778 |
2472 |
|
Y-O-Y Rise
|
10.09 |
21.1 |
8.95 |
18.46 |
15.1 |
|
8＜L≤9 |
7＜L≤8 |
6＜L≤7 |
5＜L≤6 |
3.5＜L≤5 |
|
|
Q1 of 2012 |
5811 |
7397 |
6353 |
3719 |
8807 |
|
Q1 of 2011 |
4920 |
6647 |
5171 |
4090 |
8739 |
|
Y-O-Y Rise
|
18.11 |
11.3 |
22.86 |
-9.1 |
0.78 |
Chart 1: Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
Overall sales in Q1 of 2012 increase 10.09% over 2011. Sales of every length increase except 5-6 meters. Sales of 6-7 meters increase the most, up to 22.86%, then super large buses, up to 21.1%; and then 10-11 meters.
2. Xiamen Golden Dragon Sales Growth Analysis of Different Lengths
Table 2: Xiamen Golden Dragon Sales Growth Table of Different Lengths in Q1 of 2012
|
|
Total |
12＜L |
11＜L≤12 |
10＜L≤11 |
9＜L≤10 |
|
Q1 of 2012 |
4139 |
0 |
454 |
209 |
44 |
|
Q1 of 2011 |
5116 |
3 |
688 |
522 |
109 |
|
Y-O-Y Rise
|
-19.1 |
-100 |
-34 |
-59.96 |
-59.6 |
|
Industry Rise |
10.09 |
21.1 |
8.95 |
18.46 |
15.1 |
|
8＜L≤9 |
7＜L≤8 |
6＜L≤7 |
5＜L≤6 |
3.5＜L≤5 |
|
|
Q1 of 2012 |
400 |
111 |
396 |
165 |
2360 |
|
Q1 of 2011 |
512 |
284 |
429 |
277 |
2292 |
|
Y-O-Y Rise
|
-21.8 |
-60.9 |
-7.7 |
-40.4 |
2.97 |
|
Industry Rise |
18.11 |
11.3 |
22.86 |
-9.1 |
0.78 |
Chart 2: Suzhou Sales Growth Chart of Different Lengths in Q1 of 2012
We can see from the above that:
(1) Sales of Golden Dragon in Q1 decrease 19.1% over last year, 29% less than industrial average.
(2) Except 3.5m-5m, sales of Golden Dragon buses decrease.
(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account too much in the whole sales.
Source : www.chinabuses.org：
Editor : Chao
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