www.chinabuses.org: Michelin got the top of C-BPI (China Brand Power Index, referred as C-BPI) brand force. The selection was organized by MIIT and China Brand Research Center Enterprise and immediate research consultancy, this is the third year Michelin win the honor.

It was the fourth year since the first time started the C-BPI in 2011. As a continuous annual survey project, C-BPI is the research study of implementation of industry category for the first time, it analysis on the basis of the users’ opinions for the product they have been used or they used to own, is determining the BrandPower index influence consumer buying behavior, is one of the reliable brand evaluation system for consumers and businesses. This year Michelin with excellent brand image and good reputation, has won the high recognition of the market. 

Source : www.chinabuses.org

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