Yutong Selected Into National Name Cards
13 July 2009
Recently, the China Brand Research Institute officially announced 100 brands of National Name Cards, Yutong appeared on the list and became one of the three brands from Henan Province.
Under the financial crisis, in order to shore up the confidence and demonstrate the Chinese enterprises to the world in the occasion of the 60th anniversary of the founding of the PRC, the China Brand Research Institute launched the National Name Cards campaign with a view of selecting enterprises or brands which can represent China’s national image.
Started from February 18 this year, the evaluation has gone through procedures such as recommendation, fair show, etc. and ultimately chosen 100 brands. In principle, the brand quantity from each industry shall not be more than three.
To participate in the National Name Cards evaluation, enterprises must fulfill four basic requirements: firstly, the initial registration place of the brand must be in China; secondly, the establishment of the brand must be over 10 years; thirdly, the brand has a high influence in the industry; fourthly, the sustainable development capability of the brand is strong.
Source : english.chinabuses.com
Editor : July
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