Brussels, 4 October 2025 – Riding on two decades of innovation, King Long stormed into Busworld Brussels 2025 to showcase the prowess of “Made-in-China, Innovated-in-China” to the world. As the largest and longest-running bus-only exhibition on the planet, Busworld is the undisputed wind vane of global bus development.
A glittering world premiere: China’s wisdom lights up the European stage
At the crossroads of the world’s carbon-neutral targets and green-mobility trend, King Long chose “EVolve Unlimited” as its show theme, pushing the idea of technological evolution to new heights.
The King Long press conference drew partners, experts and media from every continent. A short thematic film and an on-screen countdown ushered Mr. Hou Chenlei, Party Secretary & Chairman of Xiamen King Long United Automotive Industry Co., onto the stage for a reality-meets-virtual keynote. Under his introduction four all-new models had their world premiere – a symbolic start to a new era for the brand. Mr. Chen Feng, Party Secretary & Chairman of King Long Motor Group and the company’s newly appointed “Global Chief Brand Ambassador”, then joined Mr. Hou to pull the cover off the new-city-bus flagship MU12E. The first European customers for MU12E took part in a hand-over ceremony moments later, camera flashes and applause pushing the atmosphere to fever pitch.
Cutting-edge tech steals the show: leading the next wave of green transport
From day one the King Long stand was packed with international press and professional visitors. “We have upgraded our entire portfolio – seven product lines plus one supporting industrial cluster – to offer global customers more competitive solutions,” Chairman Hou told reporters. The line-up is the fruit of 20 years’ cultivation in Europe and demonstrates King Long’s continuous R&D breakthroughs and deep insight into the continent’s market.
MU12E – Minimalist styling gives the bus a bold, modern presence; square-edged yet dynamic proportions and a distinctive light signature guarantee instant recognition. Inside, everything revolves around practical travel: barrier-free area, ergonomic USB ports, intelligent cockpit with ADAS functions and a 3,500 N·m motor for strong, steady range. City mobility, worry-free.
MC13E – Inspired by the graceful form of whales, the coach uses bionic design and a flowing, wind-cutting body to create an elegant, powerful look. The wide, quiet cabin, tuned ambient lighting and smart cockpit turn long-distance travel into a premium experience.
A02 – Pure, future-oriented aesthetics meet craftsmanship. Rotating entrance step, wide seats and multiple smart displays deliver an immersive, luxurious ride.
V8 – A forward-looking design language outlines a sleek, muscular silhouette with strong brand identity. The intelligent, spacious interior doubles as a flexible urban-logistics cabin; a robust power-train handles rush-hour and rough road alike.
International strategy: joining hands for a sustainable future
Under the banner “EVolve Unlimited” King Long presented its sustainability-centred global road-map. As a pioneer of China’s bus export drive, the company keeps evolving to push industrial upgrading. Sustainable is the destination; smart and green are the engines. Through technological innovation and an internationalisation strategy King Long is determined to co-create a high-quality, green and intelligent mobility future with partners worldwide.
Future: innovation-led green mobility
Just as the Mid-Autumn moon illuminates every corner of the globe, King Long technology will travel across mountains and seas, binding the world together. The “reunion of our industry” carries an even deeper meaning than the festival itself.
With innovation as its engine, King Long is actively integrating itself into the global green-transformation wave, showcasing the hard power and responsibility of “Made-in-China, Innovated-in-China”. Faced with dual-carbon targets and the worldwide shift to clean public transport, the company is seizing the moment, accelerating R&D and product upgrades, winning breakthroughs in key markets such as Europe and participating in international standards-setting to export Chinese solutions and wisdom.
Guided by the vision set out at the Third Plenum of the 20th CPC Central Committee, King Long will stay on the high-quality development path, explore new models of green, smart and low-carbon transport, and contribute to the building of a transport powerhouse and global sustainable development.
Source : www.chinabuses.org
Editor : Lucy
Views:2629