From a pioneer to an industry leader, Weichai’s 20 - year journey in the aftermarket industry is a long - term practice centered on customer value. With the prestigious halo of “China Power Heart,” Weichai has provided brand endorsement for aftermarket services, spending 20 years reshaping the value logic of the aftermarket industry.

In 2005, with the original intention of “service creates value,” Weichai was the first to explore the industrial development of the aftermarket. Behind this forward - thinking was an accurate grasp of customers’ deep - seated needs — customers’ core demand has never been “buying cheap,” but rather “buying with confidence” and “buying efficiency.” Over the past 20 years, Weichai has turned this understanding into an industry consensus through continuous action.

Guarding the Authenticity Line

From the unified “blue - and - white packaging” standard for brand parts to the one - item - one - code anti - counterfeiting system with “no red envelope, no genuine product,” Weichai has built a “firewall against fakes and counterfeits” for customers using technical means, ensuring that every spare - part replacement guarantees operational safety.

Extreme Pursuit of Cost - effectiveness

By breaking the tradition with the “Shenghu” brand, Weichai provides customers with high - cost - performance universal products, reducing customer maintenance costs at the source and turning the slogan of “good quality and reasonable price” into reality.

Digital Reconstruction of Service Models

The launch of the “Weichai Companion” APP and Weichai Mall has completely changed the offline difficulties of customers “struggling to find parts and compare prices.” The selection of genuine spare parts has shifted from “running around and inquiring” to “finger - tip operations,” incorporating “convenient access” into the customer value system.

Weichai’s aftermarket has accumulated 20 years of trust, becoming the most reliable “operational insurance” in customers’ minds.

From “Single - service” to “Full - life - cycle Protection”

Capability Evolution Driven by Customer Needs

Weichai’s 20 - year journey in the aftermarket is a “history of customer - need response.” From a single - service model to an ecological full - life - cycle service, every service upgrade targets the core pain points of customers.

“Full - scenario Coverage” of Product Matrix

From original equipment parts and repair parts to remanufactured parts, from traditional lubricants to the new - generation lubricants that meet China’s independent D1 standard, and from diesel engine core components to new energy three - electric maintenance products, Weichai has built an aftermarket product network that provides customers with a “toolbox” covering all fields.

“Cost - effectiveness Revolution” of Service Models

In 2025, Weichai launched the W - TCO full - life - cycle service package, which has brought the concept of “engine medical insurance” to reality through four packages: “Golden Shield,” “Silver Shield,” “Blue Shield,” and “Star Shield.”

Weichai has proven through capability evolution that the value of the aftermarket is not about “how much is sold,” but rather “how much cost is saved and profit is generated for customers,” shifting from “selling parts” to “selling solutions” and from “passive response” to “proactive prediction.”

From “Corporate Responsibility” to “Ecosystem Co - building”

Industry - wide Benefits of Customer Value Extension

Weichai has spent 20 years creating a business “gold mine” with huge potential. However, Weichai’s “gold mine” is never for its own exclusive use. Instead, it invites the entire industry to dig together.

Setting Standards for Shared Technical Benefits

By participating in the formulation of China’s first independent diesel engine oil D1 standard, Weichai has set a benchmark for “higher performance and more suitable national conditions” in the industry, allowing all customers to benefit from technological progress.

Establishing Order for a Transparent Market

With a unified national pricing system, channel empowerment, and genuine product assurance, Weichai has brought the aftermarket back to “clear pricing and transparency” from a state of “chaos.” This not only helps channel partners earn money through their capabilities but also frees customers from the troubles of high prices and sub - standard products.

As a core subsidiary of Shandong Heavy Industry, Weichai will continue to actively advance the strategic requirements for aftermarket transformation, relying on its unique resource advantages to break through challenges together with partners, jointly explore the business “gold mine,” and achieve a breakthrough and value upgrade in aftermarket business.

Source : www.chinabuses.org

Editor : Olivia

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