In recent years, amidst a complex international environment, the bus industry and its supply chain have undergone significant shifts and reshaping. Seeking development through innovation and opening up new opportunities amidst changes, Zhongtong Bus leverages the advantages of Shandong Heavy Industry Group to strategically position itself in the global market.

In 2024, Zhongtong Bus overseas exports increased by 63.5% year-on-year, demonstrating strong market resilience and vitality, and outlining a new blueprint for the overseas expansion of Chinese bus brands.

Enhancing "Customization"

—Meeting Regional Personalized Needs—

Zhongtong Bus understands the personalized needs of global customers for different application scenarios and habits in various countries and regions, empowering the global market with a customization strategy.

In Singapore, Zhongtong Bus optimizes vehicle layout, air conditioning settings, and turning radius to meet the demands of high temperature, high humidity, and narrow roads. In Denmark, a Nordic country, Zhongtong Bus develops stainless steel and aluminum bodies to effectively address the issue of body corrosion caused by frequent use of de-icing agents.

In the Middle East, Zhongtong Bus reinforces the bottom protection structure of vehicles to solve the problems of sand and hard object collisions with the chassis and engine compartment cleaning due to strong winds and complex road conditions.

Pushing Forward with "New Energy"

—Aiming for the Top of the Global Industry Chain—

Seizing the opportunity of new energy development, Zhongtong Bus aims for the top of the global industry chain and is "conquering" more and more markets.

In April 2024, Zhongtong's 18-meter new energy bus N18 was once again exported to Portugal, making it the largest new energy bus supplier in the local market with a market share exceeding 50%. In May 2024, Chilean President Gabriel Boric attended the delivery ceremony of Zhongtong pure electric buses, marking the third consecutive year that Zhongtong pure electric buses have entered the Chilean market.

Furthermore, Zhongtong Bus has built the first pure electric bus operation line in Argentina. Zhongtong new energy buses are operating in countries such as South Korea, Germany, Paraguay, Hungary, and Egypt.

Zhongtong Bus is also actively exploring new market segments. In 2024, the H13E pure electric intercity bus and the N12D pure electric double-decker bus made their global debuts, providing new transportation solutions for more countries and regions.

"Synergistic" Development

—Leveraging the Advantages of the Group Platform—

The empowerment and synergy from Shandong Heavy Industry Group have provided a broader stage for Zhongtong Bus to excel globally.

In the UAE, Zhongtong Bus has conducted in-depth collaboration with SINOTRUK, achieving coverage of local market information and strategic customers. At the same time, Zhongtong Bus has joined forces with Weichai Power to conduct market research, visits, and product optimization. Currently, 80% of Zhongtong buses exported to the UAE are equipped with Weichai Power engines. From 2023 to 2024, Zhongtong Bus has ranked first in market share among Chinese bus brands in the UAE for two consecutive years.

Since 2023, Zhongtong Bus has participated in global partner conferences and new product exhibitions organized by the group in Kazakhstan, Dubai, Indonesia, Mexico, Germany, Singapore, and other countries.

At these prestigious international exhibition stages, Zhongtong Bus leverages the group's platform resources to showcase its global brand influence with multi-scenario, personalized, and combined product solutions.

Accelerating "Service"

—Improving the Global Maintenance and Service System—

In 2023, the Shandong Heavy Industry (Kyrgyzstan) Maintenance and Service Center was inaugurated, becoming the largest commercial vehicle maintenance and service center in Central Asia. This also provided a new model for Zhongtong Bus's overseas service work.

Based on information technology, Zhongtong Bus continuously optimizes its service network to enhance user service experience. It has established a 7*24-hour, 365-day round-the-clock service model, reducing the service radius from 300 kilometers to within 180 kilometers, covering all overseas markets, and achieving a 30-minute rapid response and resolving general issues within 24 hours.

Currently, the coverage of Zhongtong Bus's overseas service personnel has increased to 65.5%, conducting in-depth user needs identification, skills training, and troubleshooting.

Looking ahead, Shandong Heavy Industry will continue to leverage the group's platform advantages, with high spirits, innovative approaches, relentless pursuit, leading the trend, and striving for excellence, to promote the intelligent and green development of the bus industry and support the transformation and upgrading of the global passenger transport industry!

Source : www.chinabuses.org

Editor : Lucy

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