Auto Color: More Choices in Future
16 March 2009
Nowadays, auto customers have many opportunities to choose the colors that they enjoy. The colorists of the PPG Global Design and Color Marketing Team have developed more than 130 color concepts for automakers' consideration for the 2011-2012 model years.
At present, silver is still the most popular auto color in China. In the future, blue is being pegged as the most vital color focus for the global automotive industry going forward. Reiner Mueller-Koerber, PPG manager, says "Blue will be the new major color area for the coming years. Dark blues have the potential to replace traditional dark grays and blacks, while lighter blues can be seen as variations of tinted silvers. Blue has the ability to cover the spectrum, from rich and deep to clean and fresh"
On the forefront of innovation in decorative and protective coatings and environmental application concerns since 1924, PPG helps automakers advance coatings technologies and application processes. Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiberglass. The company has more than 150 manufacturing facilities and equity affiliates and operates in more than 60 countries.
Source : english.chinabuses.com
Editor : Frederick
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