Yutong Establishing a Formidable Presence in Latin America 1
21 June 2016
www.chinabuses.org: Since its entry into the Latin American market in 2003, Yutong has always attached strategic importance to the huge market. In 2015, the bus maker exported a total number of 2,761 units buses to the region, accounting for 66.02% of China’s overall bus exports. For several consecutive years, it has been the top bus brand in the region. Its business expansion in Cuba and Venezuela, in particular, has been widely imitated by other bus makers.
Yutong in Cuba
Yutong started cooperation with Cuba in 2005. After earning the trust of Cuban customers, Yutong has so far built a solid presence in the country. As of February, 2016, Yutong had exported a total number of 5,827 units buses to Cuba, ranging from city buses, long-distance coaches and school buses, to travel coaches. The smooth performances of Yutong buses, unparalleled after-sales services and well-connected spare parts distribution channels have earned the bus brand a fine reputation.
In a decade, Yutong boasts 32 loyal customers in Cuba, including two dominant travel coach operators, urban city bus operators, school bus operators, etc.
Yutong in Chile
According to statistics from China’s customs, China exported a total number of 4,499 units buses to Chile from 2005 to March, 2016. Yutong made up for about 11% with its total export to Chile reaching 492 units in the same period. Since entering the market in 2008, Yutong has made impressive achievements. Currently, Yutong boasts the largest number of buses in operation in the country.
In 2012, Chile National Football Team chose Yutong coaches as its carriers. In 2015 when FIFA-U17 World Cup was held in Chile, Yutong ZK6136 shouldered the heavy tasks of transporting the majority of the football players, enabling the bus brand to further strengthen its presence in the country.
Source : www.chinabuses.org
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