Chinese automaker Great Wall Motor Co aims for a nearly 70 percent jump in vehicle sales this year, banking on policy support and new models to boost demand for pick-up trucks and small passenger cars, a senior company executive said on Wednesday.

Great Wall, the country's largest pick-up and sport utility vehicle (SUV) maker, has a target to sell 200,000 vehicles in 2009, up from roughly 120,000 units last year, the executive told Reuters.

Vehicle sales rose more than 10 percent in 2008, said the executive, who asked not to be identified as he is not authorised to speak to the media.

China has in the past few months unveiled a raft of policies, including halving the auto purchase tax for cars with engine sizes below 1.6 litres, to help revive the auto market, hit by a slowdown in spending as economic growth weakens.

Great Wall signed a memorandum of understanding with the U.S. automaker to explore long-term business ties in various areas including distribution, components and technology.