Higer Brand Value Reaches New High
09 July 2013
www.chinabuses.org: On June 26th, World Brand Lab released the billboard of the 10th China's 500 most valuable brands in Beijing. Higer, ascending to No.134 with brand value of CNY 13.162 billion, won itself the honor for the fifth time, consecutively.
As the President of WBL (World Brand Lab) Professor Robert Mundell mentioned, the brand reflects the soft power of an enterprise no less than a culture as it is. Years' perseverance increases continuously market shares of of Higer, which sold 25,041 buses worthy of CNY 8.86 billion in 2012.
Rome is not built up in a day. 15 years witness the struggle and exploration of Higer to offer the best products and service to customers. The company will keep on technical innovation and quality improvement to contribute to the green and efficient development of China's transport industry.
Source : www.chinabuses.org
Editor : Song
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