“Zonda” Ranks in China’s 500 Most Valuable Brands List
06 June 2008
On June 2, 2008 the China’s 500 Most Valuable Brands List organized by World Brand Laboratory was announced in Beijing. Zonda was listed again the first 100 in it with brand value of 7.288 billion RMB.
2007 China’s Most Valuable Brands is the 5th time for World Brand Laboratory to evaluate China’s brands comprehensively and scientifically. The chairman of World Brand Lab is Dr. Robert Mundell, the professor of American Columbia University, who won Nobel Prize for Economics in 1999. The experts and counselors are all from the world famous universities, such as Harvard, Yale, MIT of the USA, Oxford, Cambridge of the UK, etc. The research result has become the important basic for many enterprises to validate their invisible assets for reorganization. At present WBL has been considered as one of the world 3 brand value evaluation institutions, whose original evaluation method, Brand Value Added Tools model has been accepted by all the world management fields.
Zonda Group is always persisting in the development strategy of diversification. Till now Zonda Group has developed into a great private share-holding enterprise, taking auto manufacturing and auto maintenance and repairing industries as its core industries. It has more than 6900 employees. And it has 31 stock-holding, joint venture companies, more than 350 sales filiales and after sales service stations around the world. At present its subordinate enterprises, Zonda Auto Machinery Manufacturing Limited Company has become the leader of the national auto maintenance manufacturing, Zonda Auto Group has grown into a new powerful enterprise of Chinese bus manufacturing too.
In the aspect of brand building, Zonda Group pays much attention to the communication of humanistic theory. The brand philosophy, “Creation, leading the fashion; for love on the way” transfers a kind of care to others, and also expresses confidence and determination of Zonda in its development. For the brand preservation and improvement, Zonda Group keeps on looking for the requirements of customers and increasing their satisfaction. From “crossbeam assures for 10 years” to “Zonda bus 220-project” and to the “30-percent down payment” service of mortgage loan, they all show out the philosophy of “Customer is the King”. “Zonda” has been approved by the market through its steady effort. The brand value of “Zonda” has been increased to present 7.288 billion RMB from 4.154 billion RMB of 2004. And also “Zonda” has ranked present 87th from 137th of 2004 as well.
Source : english.chinabuses.com
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