www.chinabuses.org: On 28th June, 2012, World Brand Laboratory released the 9th China's 500 Most Valuable Brands in Beijing. These brands are selected based on the analyses of their finance, consumer behavior and brand influence. Among all these brands, Shandong Linglong Tyre Co., Ltd., ranked No.128 with the brand value of 11.652 billion Yuan, which is the first among China tire industry. 

Shandong Linglong Tyre Co., Ltd.

Since the first China's 500 most valuable brands released in 2004, Chinese enterprises are increasingly aware of the importance of brands. Now, they pay much more attention to the brand image and brand management.

Shandong Linglong Tyre Co., Ltd., founded in 1975, is a large tire enterprise with abundant potential.Located in China Gold City-Shandong Zhaoyuan, the company with a registered capital of RMB 1 billion, an area of over 1.1 million square meters and over 5,400 employees is listed among “The World’s Top 16 Tyre Enterprises”, “China Top 3 Tyre Manufacturers” and “China Top 1000 Industrial Enterprises”, known as “Shandong High-tech Enterprise” and “China’s Outstanding Private Enterprise”.

The company focuses on brand building and pays close attention to product quality; “Linglong” truck and bus radial tire was named the “China Famous Product” and “Linglong” was identified as “China Well-known Trademark”. “Linglong” was awarded the title of “China's 500 most Valuable Brands” with its brand value up to RMB 9.269 billion. With the increase of R&D investment, it has established well-equipped R&D Center, post-doctoral workstations and the first domestic noise laboratory.

Source : www.chinabuses.org

Editor : Lily

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