New Rising for FAW Bus in the Brand of Jiefang
01 August 2011
www.chinabuses.org: On July 15th, 2011, 2011 China Changchun International Auto Expo started. FAW Bus and Coach Co., Ltd. as an important part of FAW Pavilion displayed 6 products, exhibiting the bus line-ups integrated into the brand of Jiefang from July 1st, 2010.
Deputy general manager of FAW Bus and Coach Co., Ltd. HUANG, Yong and deputy general manager of FAW Bus and Coach Sales Company WU, Zhixin were interviewed by industry media on the scene.
Integration is Enhancing for FAW Bus and Coach
On July 1st, 2010, considering the market strategies at home and abroad, FAW Group integrated all the bus subordinate brands into Jiefang and light trucks, medium & heavy-duty trucks and tractor trucks into Jiefang Commercial Vehicles.
HUANG, Yong admitted that the company never ranked ahead, for it started from sales of bus chassis, and then gradually became FAW Bus and Coach Co., Ltd. At present the integration into the brand of Jiefang enhanced the bus brand. However, unable to compare with Jiefang company in medium & heavy-duty truck industry, bus and coach company must re-position the platform and conduct quality & technology innovation, realizing the true value of Jiefang brand.
FAW Bus and Coach Co., Ltd. was famous for having many brands in bus and coach industry, like “Taihu, Yuanzheng”. Recent years FAW bus attended various automotive exhibitions in the name of Jiefang. As HUANG, Yong described, unified brand was like a clenched fist and unified image, brand positioning, product planning, enterprise layout and marketing strategies made it possible for the company to become bigger and stronger.
Source : www.chinabuses.org:
Editor : Song
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