GUANGZHOU, China, Nov. 21, 2025 – SAIC Maxus today initiated a profound brand evolution at the Guangzhou Auto Show, debuting its new "Mass Light Icon" logo as the visual cornerstone of its new direction. This user-centric transformation is operationalized through a structured strategy comprising the "DANA" unmanned passenger and cargo vehicle, a strategic deepening of its alliance with CATL, and the introduction of the 8S Super User Experience Center model – all integrated to provide end-to-end support for aspirational business builders.

This launch represents a pivotal strategic transition to a "user-defined enterprise." Fusing cutting-edge technology with an integrated ecosystem, Maxus is forging a new identity as a partner that blends engineering intelligence with human empathy, jointly stepping with its users into the "User Value Era" of new-energy commercial vehicles and progressing unequivocally toward its objective of becoming the "Global Leader in Light Commercial Vehicles."

Source : www.chinabuses.org

Editor : Sissi

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