Expectations High for Higer 2009 Safety Lecture Tour
02 June 2009
As a top-class bus builder in China, Suzhou-based Higer Bus Co., Ltd. (hereinafter referred to as Higer) has always attached paramount importance to the safety of both bus drivers and passengers. Since Mar. 2004, it has been successfully holding various kinds of activities to infuse the safety element into the whole process from the production of bus & coach to their operation. While putting safety in the focus of its whole operation, Higer has cultivated a new concept that gives unprecedented attention to safety in five areas, namely technical equipment, corporate management, customer service and drivers training. In 2009 amid the global financial turmoil, what has Higer prepared us for its Safety Lecture Tour?
Higer 2008 Safety Lecture Tour
It has already learnt that the tour will continue to inherit the strengths of the company’s related activities held in the past year. Experiential marketing, roundtable meeting, case study and interactive games, already greatly welcomed by customers in the past years, will remain attractive features in this year’s tour. Along with its nationwide safety lecture tour promoting its new concept on safety, Higer will put its new bus & coach models on display so that customers can have a real close interaction with its products this year.
Roundtable meeting held during the tour in 2008
Another highlight of this year’s tour is the publication of new Higer Bus Safety Handbook, a handy graphic little book that gives a systematic review of its new safety concept. Besides, it is planned that the tour will travel more extensively across the nation to promote Higer’s core corporate value to more people.
An expert presided over a meeting during the tour in 2008
2009, already called a year of change by many people involved in China’s bus & coach industry, is now trying every bus builder’s confidence and competitiveness. Through rolling out quality products, providing premium service for bus operators and moving closer to its customers, Higer has every reason to believe that it will grow even stronger after the ongoing financial tsunami.
As for bus operators, having already reaped positive results from Higer’s past activities on safety, are now eagerly waiting for the company’s Safety Lecture Tour this year, expecting that the grand tour will give themselves a further boost in safe operation of their bus & coach fleet.
Source : english.chinabuses.com
Editor : Mark
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