At the recently concluded 2025 Busworld Brussels, the "Global Access, Xiamen Link" thematic event, led by the Xiamen Municipal Bureau of Commerce and jointly organized by King Long Motor Group, was grandly held at the Brussels Exhibition Centre. Centered on deepening opening-up and expanding into the European market, the event focused on areas such as new energy, smart manufacturing, and international cooperation, comprehensively showcasing Xiamen's urban vitality and industrial strength in building a new pattern of open economy.

Connecting Global Resources for Open Cooperation

Themed "Global Access, Xiamen Link," the event attracted representatives from European government agencies, automotive industry associations, multinational corporate executives, and media journalists. Key representatives from King Long Motor Group, its subsidiary Golden Dragon Bus, the European Automotive Manufacturers Association, and the Xiamen Transnational Corporation Development Association gathered to discuss the broad prospects for China-Europe cooperation in new energy vehicle manufacturing, technological innovation, and economic and trade collaboration.

A relevant official from the Xiamen Municipal Bureau of Commerce stated that Belgium was chosen for this event due to Brussels' strategic position as the political and economic heart of the EU. The aim is to use the exhibition as a bridge to promote Xiamen enterprises' deeper integration into the European industrial chain and expand cooperation in high-end manufacturing and new energy sectors.

"Xiamen is an open city with multiple advantages in ports, industry, exhibitions, and policies. We are committed to providing European enterprises with the most competitive business environment and sharing development opportunities with global partners. Xiamen is accelerating the construction of the 'Five-One' comprehensive overseas service system, leveraging platforms such as the Xiamen Transnational Corporation Development Association, overseas business representative offices, and the 'Hailian Meeting Point' to facilitate connectivity between more Chinese and European enterprises."

"Global Access, Xiamen Link": From Exhibition Window to Open Paradigm

The "Global Access, Xiamen Link" series of events represents another major economic and trade promotion initiative by Xiamen on the international stage, following the China International Fair for Investment & Trade (CIFIT). It marks the continuous deepening and upgrading of Xiamen's open strategy.

During the event, the Xiamen Transnational Corporation Development Association introduced its comprehensive overseas service system, promoting services in corporate internationalization, project implementation, and partnership matching, providing all-round support for European enterprises entering the Chinese market and connecting with Xiamen's industrial chain.

European automotive industry representatives present believed that Xiamen's open strategy, which uses the city as a nexus and industry as the core, offers a new model for China-Europe economic and trade cooperation. Particularly in the fields of new energy and smart mobility, Xiamen enterprises have demonstrated strong innovation momentum and potential for international cooperation.

Xiamen Manufacturing Moves into the European High-End Market

At the Golden Dragon Bus booth, the "Global Access, Xiamen Link" thematic promotion event was held simultaneously, becoming one of the focal points of the exhibition. The event not only showcased Xiamen's leading advantages in smart manufacturing, green energy, and automotive exports but also presented the new image of "Xiamen Manufacturing" on the international stage.

At the Golden Dragon booth, Chairman Peng Dongqing stated, "Golden Dragon's growth is deeply indebted to Xiamen's solid industrial foundation and international vision. It is precisely by leveraging Xiamen's superior port location, complete automotive industry chain, and the precise guidance from the Municipal Bureau of Commerce in helping enterprises 'go global' that Golden Dragon has successfully journeyed from China to Europe, transforming from a regional brand into an international one."

He further emphasized that the European market represents the pinnacle of technology and standards in the global bus industry. The high-end buses launched by Golden Dragon at this exhibition are a key achievement of the company's systemic upgrade and its entry into the high-end market. "With refined manufacturing and innovative design, we are showcasing the exceptional quality of Chinese buses to the world. We also aim to actively participate in, and even lead, the transformation of Europe's new energy bus market with higher standard products."

From the domestic stage of the "98 CIFIT" to the European stage of Busworld, Xiamen manufacturing is stepping onto the global scene with greater confidence and openness. From the new products of Golden Dragon Bus to the strategic platform of "Global Access, Xiamen Link," an international journey driven by the city and powered by enterprises is accelerating across the European continent.

Source : www.chinabuses.org

Editor : Olivia

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