The "2025 Tourism and Travel Conference," jointly organized by the China Tourism Car and Ship Association, the Jilin Provincial Department of Culture and Tourism, and the Baishan Municipal People's Government, kicked off grandly on September 21, 2025, in Fusong, Jilin. Focusing on cutting-edge scenarios and new growth drivers, the conference brought together over 500 industry leaders, automotive representatives, cultural and tourism organizations, and experts to explore new pathways for the integrated development of tourism and transportation. Under the theme "Exploring New Frontiers of the Tourism Ecosystem, Co-creating a New Vision for Future Travel," the event spurred discussions on advancing high-quality development in travel and transport, drawing widespread industry attention.

As a leading player in China’s bus industry, Golden Dragon presented a forward-looking vision for the future of travel. Two of its star products—the intelligent connected bus Golden Dragon Insight and the all-electric Kast—made a striking appearance. With leading technological capabilities and scenario-based solutions, they infused strong momentum into the tourism and travel ecosystem, showcasing Chinese automakers’ advanced efforts in "transportation empowering culture and tourism." Zhao Jinjun, President of the China Tourism Car and Ship Association, along with other distinguished guests, visited the Golden Dragon booth and showed keen interest in its innovative achievements.

Intelligent Connectivity Driving High-Quality Tourism and Travel

Today, tourism and travel demands are evolving comprehensively—shifting from mere "arrival" to enriched "experience." Convenient micro-circulation shuttle services, immersive scenic tours, high-quality business travel, and safe, elderly-friendly transport have become core needs of modern travel. At the same time, "smart cultural tourism" and "green travel" have gained industry-wide consensus. A key focus of the conference was how to apply intelligent, lightweight, and low-carbon technologies to connect the "last mile" and build a closed-loop "transportation as a service" model.

During the conference, Lu Lu, Party Secretary and Chairman of China Tourism Group Investment and Asset Management Co., Ltd., delivered a speech titled "From 'Traveling Well' to 'Playing Well'," suggesting that transportation business models require continuous innovation to unlock new travel experiences. Zhao Jinjun emphasized that building a modern tourism and travel system must adhere to high-end, high-quality development directions, promote industrial upgrading with new productive forces, and cultivate new business models to enhance service efficiency comprehensively.

Golden Dragon has long been committed to empowering better travel through technological innovation. At this event, the company centered its presentation around two flagship models, addressing market pain points through "scenario matching + technological breakthroughs" and sharing its insights and practices on the deep integration of transportation and tourism ecosystems. The Golden Dragon Insight focuses on "micro-circulation scenarios," connecting the fine capillaries of tourism transport and embedding smart, elderly-friendly features into every short journey. The Golden Dragon Kast, on the other hand, targets "high-end service scenarios," maintaining the premium image of tourism reception and empowering high-end cultural tourism experiences with a national guest-level standard. Together, they form Golden Dragon’s strategic "combination punch" to meet the diverse demands of the tourism market. This approach resonates with the conference theme—"Exploring New Frontiers of the Tourism Ecosystem"—and offers a replicable Chinese solution for "co-creating a new vision for future travel," driven by technological innovation and scenario-based applications.

Notably, Golden Dragon’s innovative project "Golden Dragon 'Dangdang Car' and Double-Decker Bus Creating New Urban Mobile Cultural Tourism Experiences" received the Design-Driven Award in the "2025 Tourism and Travel Industry Innovation and Service Case" category, once again highlighting the company's strength in integrating transportation with cultural tourism experiences.

"Twin Stars" Shine: Forward-Looking Product Matrix Leads New Trends in Transportation-Tourism Integration

At a critical juncture of industrial transformation, Golden Dragon draws on 28 years of profound industry experience, using product innovation to drive ecological collaboration and continuously guide the upgrade of tourism transportation from "tool-based" to "service-oriented."

At the conference, the XML6608JEV Insight intelligent connected bus attracted significant attention. A benchmark for intelligent buses, elderly-friendly design, and diversified travel scenarios, its sci-fi-inspired styling and 16.6㎡ large transparent windows seamlessly blend transport with sightseeing, reshaping the short-distance travel experience. The 1200mm ultra-wide electric sliding door and single-step entry effectively address pain points for elderly and family travel. It is also worth noting that the Golden Dragon Insight has achieved routine L3/L4 autonomous driving operations in multiple scenarios, positioning it as a leader in smart tourism micro-circulation.

The 7-meter all-electric Kast XML6700 represents Golden Dragon’s continued in-depth exploration of "high-end service scenarios." Having served as the official vehicle for the National People's Congress and the Chinese People's Political Consultative Conference for 27 consecutive years, as well as for major events including the BRICS Leaders’ Xiamen Summit and the Beijing Olympics, the Golden Dragon Coaster brings a national guest-level standard to high-end cultural tourism experiences. Its excellent performance and reliable quality consistently enhance high-end tourism and government-enterprise reception, demonstrating irreplaceable brand value.

Looking ahead, under the guidance of China’s strategy to build a strong tourism nation, the country’s tourism landscape is undergoing profound transformation. With a professional perspective to anticipate market changes and continuous technological innovation to promote the integration of transportation with tourism and travel, Golden Dragon remains committed to driving product iteration through technological breakthroughs and in-depth scenario exploration. In doing so, it advances high-quality, intelligent, and green development while accelerating the upgrade of the national tourism and travel industry. Together, these efforts are helping to write a new chapter in the transformation of the bus industry and lead the sector toward a brighter future.

Source : www.chinabuses.org

Editor : Lucy

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