Golden Dragon Astar Micro-Circulation Buses Serve Yichun, Jiangxi

19 June 2025

The Golden Dragon Astar micro-circulation buses have become the first batch of ride-hailing buses deployed in Yichun, and they are also the “Internet celebrity buses” that have gained popularity in major cities.

Traditional buses typically have a boxy, square appearance. However, the ride-hailing buses launched in Yichun were designed to break away from the public’s stereotypical image of conventional buses. The goal was to avoid the situation where people would be discouraged from using the service just by looking at the exterior. To carve out a new niche market, it was essential to introduce a novel product, and ultimately, the Golden Dragon Astar was chosen.

The Golden Dragon Astar buses have not disappointed the local public transport authorities in Yichun. Since their launch, they have received positive feedback from passengers. In addition to their cute appearance, which appeals to the younger generation, the buses offer several advantages: They are all-electric vehicles, equipped with 12 extra-wide, soft seats, USB charging ports, and a 1.2-meter-wide electric sliding door that facilitates easy boarding and alighting. All these features enhance the overall ride-hailing experience.

As a result, the ride-hailing buses in Yichun have achieved a double success in terms of social and economic benefits. They have significantly improved the passenger experience of using public transport, enhanced urban traffic conditions by reducing congestion and environmental pollution, and lowered the operational costs of the bus company through an efficient operating model. This has avoided resource idleness and waste, thereby increasing the company’s economic efficiency. More importantly, the successful practice of Yichun’s public transport has provided a replicable and scalable model for other cities, contributing to the digital transformation of urban public transportation nationwide.

Source : www.chinabuses.org

Editor : Lucy

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