On the vibrant and opportunity-filled land of the UAE, Higer is writing a new legend with quality and innovation.

On May 27, 2025, Higer, in collaboration with its local dealer KHF Company, held a grand launch event for the new V-Series buses at the Grand Hyatt Dubai. Over 100 guests, including local government officials, authoritative media representatives, and partners, attended the event to witness this significant moment. This event marks not only an important milestone for Higer in the UAE market but also a new beginning for Higer and its UAE customers to work together and achieve greater success.

Nineteen Years of Market Cultivation: Establishing a Leading Position in the Industry

The UAE is one of the key starting points for Higer's overseas expansion. Over the past nineteen years, Higer and KHF Company have worked closely together, leveraging their outstanding product quality and reliable after-sales service to consistently rank among the top Chinese bus brands in terms of annual sales in the UAE.

At the beginning of the event, Gary Jiang, Overseas General Manager of Higer delivered an opening speech. He emphasized that Higer has always been committed to a customer-centric approach, continuously optimizing its products and services to meet the unique demands of the UAE market. The launch of the new V-Series buses is a direct response to customer needs and a testament to Higer's long-term commitment to the UAE market. Looking forward, Higer will continue to deepen its cooperation with various sectors in the UAE, using the new V-Series buses as a springboard to explore more areas of collaboration and drive the sustainable development of the UAE's public transportation industry.

Gary Jiang, Overseas General Manager of Higer, delivered an opening speech

Subsequently, Mr. Khalid, the CEO of KHF Company, delivered a speech. He first extended his heartfelt thanks for the long-term trust and support of Higer Buses, stating, “Higer Buses has not only provided us with high-quality products but also established a strong brand presence in the UAE market through continuous technological innovation and excellent after-sales service. We are confident in the future development of Higer Buses and look forward to further deepening our close cooperation with them through the launch of the new V-Series buses, in order to provide better travel services for the local people.”

Mr. Khalid, the CEO of KHF, delivered a speech

New V-Series Buses Launch: Customized Services for the Desert Oasis

At the event, Kabeer, General Manager of KHF Company, officially unveiled the new V-Series buses. This series, which took three years to develop with full participation and a full-process IPD (Integrated Product Development) approach, represents Higer's latest and most dedicated effort. The new V-Series buses have not only achieved a comprehensive technological upgrade but have also been specifically customized for the unique environment and customer needs of the UAE, demonstrating Higer's deep understanding and commitment to the UAE market.

Kabeer, General Manager of KHF, unveiled the new V-Series buses

In terms of corrosion and rust prevention, the new V-Series buses utilize high-precision SMC composite materials and aluminum alloy, combined with a whole-vehicle electrophoretic process, significantly enhancing the vehicles' corrosion resistance. To address the challenges of sandy weather, the vehicles feature optimized sealing designs and improved manufacturing precision to effectively block dust and sand particles. In high-temperature conditions, the new V-Series buses are equipped with an ATS system to reduce fuel consumption and an optimized air conditioning system to provide a cool and comfortable riding environment for passengers. The interior is fitted with 2+1 large business seats and refrigerators to enhance travel comfort. Additionally, the new V-Series buses have achieved component generalization and technical standardization, greatly improving the vehicles' handling performance, fuel economy, and overall durability. This not only reduces operating costs for the owners but also brings higher returns.

Awards and Recognition

At the event, awards for the Most Valuable Customer and the Most Loyal Customer were presented. H Company, which received the Most Loyal Customer award, has been cooperating with Higer for over 15 years. Representatives from the company expressed their commitment to maintaining a long-term partnership with Higer. These award-winning customers have all become the first owners of the new V-Series, demonstrating their strong trust and support for the Higer brand.

Achievements and Future Outlook: Continuing to Lead Market Development

Since its initial overseas expansion, Higer has regarded the UAE as a key strategic market. Since entering the UAE market in 2006, Higer buses have quickly gained a foothold in the country's public transportation sector, thanks to their excellent product quality and considerate services. Today, nearly 2,000 Higer buses are operating across the UAE, covering various fields such as school buses, commuter shuttles, and long- and short-distance tourist transportation, with annual sales consistently ranking among the top Chinese bus brands.

In 2019, Higer delivered over 250 buses to a local oil company, providing safe and comfortable commuting services for thousands of employees. In 2023, Higer's electric buses passed the full-year operational test by the Ministry of Transport and successfully completed shuttle services at the COP28 United Nations Climate Change Conference, fully demonstrating Higer's technological capabilities and sense of responsibility in the field of green development.

The successful launch of the new V-Series buses not only injects new vitality into Higer's presence in the UAE market but also sets a new example for China-UAE bus cooperation. Moving forward, Higer will continue to adhere to the philosophy of "customer-centricity," constantly innovate and break through, and contribute more to the global public transportation industry.

Higer Buses Shipped in Bulk to the UAE

Source : www.chinabuses.org

Editor : Lucy

Views：4029