Dongfeng Dana Axle Globalization Strategy Upgrades Comprehensively
14 March 2025
Recently, two key subsidiaries of Dongfeng Motor Corporation—Dongfeng Commercial Vehicle Co., Ltd. (DFCV) and Dongfeng Motor Corporation Parts & Components Co., Ltd. (DFAC)—held overseas market promotion events in Jakarta and Xiamen respectively, sounding the clarion call for Dongfeng Group's globalization strategy in the commercial vehicle sector.
As a core powertrain system supplier, Dongfeng Dana Axle empowers complete vehicles for overseas markets with cutting-edge technology, demonstrating its strategic layout of "dual-wheel drive domestically and internationally" and its determination to implement the Group's new development pattern of "international leapfrogging".
DFCV's Right-Hand Drive New Products Shine in Indonesia, with the 300 Super Single Reduction Axle Roaming Southeast Asia. Dongfeng Commercial Vehicles successfully held a new product launch event for right-hand drive vehicles in Indonesia, marking DONGFENG TRUCK's full entry into the Southeast Asian market. The flagship models unveiled on site, including the GX heavy-duty transport truck, KC PRO heavy-duty dump truck, and KC PLUS, among others, cover a diversified product matrix of diesel and new energy vehicles, all equipped with Dongfeng Dana axles.
Leveraging its profound technical accumulation and precise insights into the Southeast Asian market, Dongfeng Dana has tailored systematic high-performance axle solutions for these right-hand drive models. Excellent Quality, Reliable Assurance: The DF300H Super Single Reduction Axle, which is popular in the Indonesian market, has undergone rigorous testing and validation over millions of kilometers, ensuring stable and reliable power output under the complex and changing road conditions of Southeast Asian rainforests and mining areas, thereby safeguarding users.
Customized Services to Meet Demands: In response to the special needs of right-hand drive vehicles in the Southeast Asian market, Dongfeng Dana provides customized axle solutions that perfectly fit the vehicles, enhance overall vehicle performance, and facilitate the rapid development of Dongfeng Commercial Vehicles in the Southeast Asian market.
Localized Support, Service Upgrade: Relying on the Group's "localized marketing" strategy, Dongfeng Dana actively establishes an overseas service network, providing localized technical support and after-sales service in Indonesia to ensure customers have no worries during use and to ensure efficient vehicle operation.
The demand for right-hand drive vehicles in the Southeast Asian market is growing. Dongfeng Dana Axle actively responds to market demands, optimizing and improving its axle products based on local road conditions, climate, and user needs, ensuring that its axle products perfectly fit right-hand drive vehicles and provide a solid guarantee for Dongfeng Commercial Vehicles (DFCV)'s expansion in the Southeast Asian market.
The Indonesian market promotion event is Dongfeng Dana's positive response to Dongfeng Commercial Vehicles' "international leapfrogging" strategy. It is worth mentioning that Dongfeng Dana has reached strategic cooperation with VGP - Futa Group and Hue Kim Long Motor Co., Ltd., which is an important step in its deep cultivation of the Southeast Asian market. The two parties will jointly establish an annual production line for 80,000 axles and a gear processing line in Hue, Vietnam. This cooperation not only involves capacity output but also encompasses technology licensing, personnel training, supply chain collaboration, and other in-depth areas, marking Dongfeng Dana's transition from "product exports" to "technology + standard exports".
Innovation Leads the Future, Dongfeng Dana Empowers DFAC's Global Strategy. Dongfeng Motor Corporation Parts & Components Co., Ltd. (DFAC) held a 2025 Global New Product and New Technology Promotion Conference in Xiamen with the theme of "Innovation Leads the Future". Nearly 200 partners from more than 60 countries and regions attended the conference. Dongfeng Dana Axle showcased its latest R&D achievements in the field of light commercial vehicle axle technology.
Lightweight Design, Energy-Efficient and High-Performance: With an extreme lightweight design solution, it effectively reduces vehicle weight and improves fuel economy, helping truck drivers achieve economic benefits.
Intelligent Technology, Safe and Comfortable: Electric drive axle products with features such as wire-controlled braking and autonomous driving enhance the safety and comfort of DFAC's EV series pure electric vehicles.
Multi-Energy Drive, Synchronous Oil and Electricity: An innovative multi-energy compatible platform covers full scenarios of pure electric and hybrid vehicles, aligning with DFAC's "synchronous oil and electricity" strategy and significantly shortening the development cycle.
As a core supplier of DFAC, Dongfeng Dana Axle adheres to innovation-driven development, continuously increases R&D investment, and is committed to providing customers with more efficient, reliable, and intelligent axle products. At this promotion conference, Dongfeng Dana showcased its innovative technologies in lightweighting, intelligence, and new energy, fully demonstrating its strength in empowering DFAC's global strategy.
Dual-Wheel Drive, Win-Win Globally. Dongfeng Dana Axle actively participates in the overseas market expansion and innovation development of Dongfeng Commercial Vehicles and Dongfeng Motor Corporation Parts & Components, fully embodying its responsibility and commitment as a core supplier. In the future, Dongfeng Dana will continue to implement its brand upgrading strategy centered on customers, continuously improve product quality and service levels, and work hand in hand with customers to jointly explore broader overseas markets, drive the future with innovation, and create greater value for global customers!
Source : www.chinabuses.org
Editor : Isabella
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