In the past year, Higer has embraced innovation, pursued green development, and strived for intelligence and quality. With united efforts and perseverance from all staff, Higer has written a new chapter of high-quality development with their hard work. In 2024, Higer's annual sales volume reached 14,254 vehicles, with sales revenue exceeding RMB 10 billion, representing a 29% year-on-year growth.

Embracing Innovation: The Emergence of the New V Series

In 2024, Higer's product lineup underwent a comprehensive refresh, led by the new platform "New V Series," which has become a "hardcore" leader in industry upgrades, driving growth in both sales volume and market share.

Global Launch of the New V Series Buses

The recovery of the cultural and tourism market has become a powerful engine driving the development of the domestic bus market. On March 25, Higer's New V Series products were officially launched globally. Upon their debut, they became benchmark products in the bus industry with their high quality, safety, intelligence, and industry-first standard intelligent cockpits.

Nationwide Tour Exhibition Covering 28 Provinces

The subsequent nationwide tour exhibition of the New V Series buses covered 28 provinces, with a tour distance exceeding 200,000 kilometers. Comprehensive in-depth inspections were conducted in customers' actual operating scenarios, collecting customer feedback and suggestions, which led to nearly 100 product improvements.

Introduction of Light-Field Screen Buses

With the launch of upgraded products such as the New V Series buses equipped with Huawei's light-field screen engine technology, Higer precisely meets the demand for quality and efficiency improvement in the tourism and passenger transport industry. It has secured multiple bulk orders in key markets such as Beijing, Xinjiang, Gansu, Yunnan, Sichuan, and Guangxi.

"Double New" Solutions

Meanwhile, the "double new" policy of large-scale equipment renewal and trade-in for new consumer goods has presented another rare opportunity for commercial vehicles, especially new energy commercial vehicles. With a comprehensive product layout and reliable financing service guarantees, Higer provides customers with more suitable solutions under the "double new" policy background. Among them, the Azure 6th generation pure electric buses, Qinglan pure electric buses, New V Series pure electric road version buses, and the industry-leading "zero rear overhang" bus models are popular in Chongqing, Shanxi, Jiangsu, and other regions.

Green Operation Solutions

Higer's new energy commercial vehicle models, including tractors, dump trucks, cleaning trucks, and sweeping trucks, have gradually transitioned from demonstration promotion to market-oriented operation. Its subsidiary, Hailanju Smart City Technology Co., Ltd., provides a unique and integrated green operation smart service solution tailored for customers through an innovative "product + service" operation mode and an industry-wide intelligent operation platform, contributing to urban green development.

Pursuing Green Development: Initiating a New Upgrade in Global Buses

In 2024, Higer's export sales reached RMB 5.25 billion, a year-on-year increase of 26.16%, setting a new record.Over 40 Countries, 120+ Dealers, and Key End-Customers Attended Higer's Global Partner Conference

Participation in Numerous International and Domestic Events

This year, Higer actively participated in the transportation support for many international and domestic events, demonstrating the responsibility and commitment of Chinese self-owned brand buses with excellent quality and efficient service. Nearly 300 high-end buses successfully served the Paris Olympics, the New V Series shuttle buses operated on the Shenzhen-Zhongshan Bridge, provided full support for the APEC meeting in Peru, and served the China International Import Expo for seven consecutive years with high standards. Higer has won recognition with its quality and strength, continuously enhancing the international image of "Made in China."

Presence at Major Global Commercial Vehicle Exhibitions

This year, Higer set sail to participate in major global commercial vehicle exhibitions, sending a strong message from Higer to the world. In September, Higer brought its star new energy bus products, the Azure7 and the Scania-Higer high-end bus Fencer F1 pure electric model, to the IAA Hannover Commercial Vehicle Exhibition for the first time, showcasing the elegance of Chinese buses to the world.

The brand awareness and market influence of Higer buses are increasing simultaneously. A decade ago, overseas markets accounted for less than one-third of Higer's sales revenue. In 2024, overseas market sales revenue exceeded half of the total!

Higer not only maintains its advantage in markets such as Israel, South Korea, Algeria, and Russia, consolidating its position as the top Chinese bus brand, but has also secured numerous bulk orders from Malaysia, the Philippines, and other countries, while opening up markets in Uruguay, Indonesia, and Italy. Notably, as a representative of China's new energy buses, Higer is actively promoting the global environmental and green upgrade of buses. Higer's new energy buses achieved an annual export sales revenue of approximately RMB 2.6 billion, a year-on-year increase of 33%.Half of the annual export revenue was contributed by new energy buses.

Global Market Flourishing

In 2024, Higer's new energy buses flourished in multiple global markets, becoming the top Chinese new energy bus brand in Israel and South Korea, setting several new records. Pure electric double-decker buses have entered markets such as Ethiopia and Iceland, and pure electric heavy-duty truck prototypes have also begun operations in the Brazilian market.

Bulk Deliveries to International Markets

In January, 160 Higer high-end pure electric buses were exported to Pakistan, marking the country's first large-scale introduction of pure electric buses.

In November, the New V Series pure electric buses were officially launched in the Philippines, representing the first batch of new energy buses introduced and put into commercial operation in the country. In the same month, 60 pure electric buses were launched in Indonesia, marking the country's first bulk pure electric bus project and the largest single brand bus procurement.

In December, Uruguay received its largest order of 100 Higer pure electric buses, with Uruguayan President Lacalle attending the ceremony and cutting the ribbon for the Higer buses.

Efficient and Comprehensive Overseas Service System

Matching the market is Higer's efficient and comprehensive overseas service system. In 2024, Higer continued to implement service planning and customer care activities, effectively enhancing customer satisfaction. It established 12 new service stations, bringing the total number of global service stations to over 150. By recruiting a large number of localized foreign employees, Higer provides efficient services with effective coverage, promoting the internationalization and localization of its services.

Uruguayan President Lacalle attended the vehicle delivery ceremony and cut the ribbon for the Higer buses.

Striving for Quality through Intelligence: Proactive Layout for the "Second Half"

Technological innovation, especially original and leading-edge innovation, is undoubtedly the core competitiveness of enterprises.

Developed over three years with the participation of all staff and through forward-looking research and development, Higer's "New V Series" new platform products cover a range of 8 to 13 meters, achieving significant improvements in appearance, quality, technology, efficiency, and many other aspects, thanks to the multiple blessings of new technologies, processes, materials, and intelligent manufacturing.

Detail-Oriented Technological Innovation

Accumulated detail-oriented technological innovations lead to enhanced overall vehicle experience. For example, Higer has adopted the industry-leading drill-free technology process in interior design, marking a new milestone. The industry's first seat belt alarm device has been changed to a chord sound, directly prompting "Please fasten your seatbelt," which also demonstrates humanistic care.

Vigorously Developing New Productive Forces

Higer continues to vigorously develop new productive forces, with an annual R&D investment accounting for over 3% of its sales revenue. As of the end of 2024, the company holds 397 valid patents, including 103 invention patents, 254 utility model patents, and 40 design patents. It has presided over and participated in the formulation of 43 national and industry standards.

Having mastered core three-electric technologies in the "first half" of the automotive industry's electrification journey, Higer has a far-reaching layout for the "second half" of intelligence and has achieved new market breakthroughs in 2024.

Higer has reshaped its management system through digitization, creating a "5G + Industrial Internet" smart factory. Benefiting from digital and intelligent transformation, Higer was awarded the title of Jiangsu Green Factory in 2024, and its coating and electrophoresis workshop was selected as a "2023 Suzhou Municipal Demonstration Smart Workshop." The digital and intelligent production processes in various manufacturing workshops are also accelerating.

Higer, which embarked on the exploration of smart transportation relatively early, has made significant progress in core intelligent connected vehicle technologies. In 2024, Higer was recognized as the "Suzhou Smart Connected Vehicle Laboratory" and successfully delivered intelligent connected vehicle projects for Suzhou Industrial Park's public buses and Suzhou's sanitation services, taking the lead in achieving commercial upgrades in operational models.

Currently, Higer's autonomous MiniBus, unmanned low-speed operational vehicles, L4 autonomous RoboBus, and L4 autonomous public buses continue to iterate and upgrade, with successful implementations. Intelligent connected vehicles such as the "Deep Blue" and "Qingyuan" have achieved demonstrative operations and commercial deployments on public roads and scenic routes in Shanghai, Tianjin, Zhejiang, Jiangsu, and other places, with cumulative autonomous driving miles exceeding 1 million kilometers and serving hundreds of thousands of passengers. Although the dream may seem distant, it can be reached through pursuit; though the aspiration may be challenging, it can be fulfilled through persistence. Despite the uncertainties in the market environment, the core demands for commercial vehicles remain unchanged: product quality is the ultimate strength, and creating value for customers is the key to competitiveness. Higer will adhere to independent technological innovation, deepen its internationalization strategy, continuously enhance its core competitiveness, and provide more superior integrated "product + service" solutions, writing a new chapter for Higer on the journey of China's modernization.

Source : www.chinabuses.org

Editor : Lucy

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