On December 13, 2024, Dongfeng Cummins Engine Co., Ltd. successfully held its 2024 Service Conference in Wuhan, themed "Expert Service, Smooth Journey Worldwide - Gathering Wisdom, Striving for the Future Together". Leaders from relevant functional departments of Dongfeng Cummins, as well as representatives from over 260 service providers and spare parts dealers across the country, gathered to seek win-win cooperation and embark on a new journey together.

In 2024, Dongfeng Cummins, relying on its excellent product performance, efficient service response capabilities, and diversified marketing strategies, worked hand in hand with partners to leverage the advantages of integrated industry chain collaboration. Together with suppliers, dealers, and service providers, they sought transformation and upgrading, achieving sustainable development across the entire business chain. As a result, customer satisfaction reached new heights, and the company's industry position was further consolidated.

Currently, Dongfeng Cummins has completed a comprehensive product layout ranging from 2.5L to 15L. Centered around service capability building, the company ensures product support, thereby providing customers with even better experiences. Efforts will continue to optimize product competitiveness, offering service provider partners a richer and higher-quality product portfolio to aid market expansion and business growth.

Dongfeng Cummins Vice General Manager Li Feng presented the company's 2024 marketing report to all attendees. He mentioned that with the launch of the Cummins 2.5L and 3.0L platforms in the latter half of the year, Dongfeng Cummins has completed its light-duty product line, enhancing the company's market competitiveness through a comprehensive product layout. Efforts to expand overseas markets will also be intensified. He also clarified the sales targets for 2025, emphasizing the need to persist in refining marketing systems and building the service brand to form Dongfeng Cummins' even more outstanding market competitiveness, advancing together with partners for more mutual benefits.

Standing at a new starting point, Dongfeng Cummins is gearing up for a new journey. General Manager Huang Haitao stated that the commercial vehicle market in 2025 presents both opportunities and challenges, with overseas markets maintaining high growth rates. Dongfeng Cummins will continue to adhere to its strategic goals, constantly improving platforms, expanding business, strengthening various capabilities, and refining its product line. Seizing opportunities and guided by customer needs, the company will continuously increase market shares for various products, strengthen integrated powertrain business, further refine its diversified business layout, and enhance its global market share and influence. In the new year, it is hoped that service providers will more firmly collaborate with Dongfeng Cummins to jointly face market challenges and achieve success in sales, service, and customer reputation!

Source : www.chinabuses.org

Editor : Lucy

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