On December 10th, the overseas branch venue of Weichai 2025 Global Partners Conference was held ceremoniously in Weifang, Shandong. The conference with the theme of "Move Forward, Lead Courageously, Aim for Number One" attracted dealers, agents, and some end-customers from 40 countries and regions around the world, who gathered to deepen cooperative friendships and plan for future development. During the conference, attendees not only observed Weichai latest products but also delved into discussions on the 2025 cooperative win-win development plan. Weichai multi-scenario, personalized, and combination product solutions earned praise from global partners.

In 2024, the export volume and revenue of Weichai engines are expected to increase by 8% and 13% respectively compared to the previous year. Notably, data center power generation products have achieved strategic breakthroughs in high-end markets such as Europe, the United States, and Southeast Asia, with export revenue growing nearly sixfold year-on-year. Currently, Weichai has established more than 40 product platforms and over 120 product series, which are widely used in commercial vehicles, construction machinery, agricultural equipment, energy and power, marine equipment, and other fields. Among them, heavy-duty power systems rank first in global sales, while energy and power systems and medium-speed marine engines rank among the top three globally. In particular, energy and power systems, as well as marine engines, have become the two key drivers for Weichai overseas markets.

A special segment was arranged at the overseas branch—awarding honor certificates to those partners who made exceptional contributions in overseas market expansion, expressing Weichai high respect for their selfless dedication and outstanding efforts.

This special arrangement not only demonstrated Weichai cherishment and respect for partnership relations but also vividly interpreted the spirit of mutual benefit in the global cooperation network. Through this initiative, Weichai not only strengthened ties with existing partners but also showcased its open, inclusive, and mutually beneficial cooperation attitude to the world. By recognizing outstanding performers, Weichai inspired every partner to pursue excellence continuously, jointly driving the vigorous development of global business. Simultaneously, it sent a clear message to the outside world: Weichai will continue to adhere to the strategy of "global vision, local action," working together with global partners to create an even brighter future.

As a leading enterprise in China's internal combustion engine industry, Weichai has achieved remarkable success in the global market in recent years. In 2024, The global installed base of Weichai engines has surpassed 6.5 million units, with over 1.2 million units operating overseas. Weichai seized global market opportunities, continuously improved its global market network and channel layout, innovated sales models, leveraged intra-group synergies, and successfully introduced high-end products to overseas markets.

At the conference, Weichai displayed its latest technological achievements and product highlights. Multiple high-performance, high-efficiency engine products attracted the attention of numerous overseas customers. A dealer from Southeast Asia said, "Weichai products have always been industry-leading in terms of performance and reliability. We look forward to further cooperation with Weichai to introduce more high-quality products to our market."

In addition to engine products, Weichai has also made significant progress in the new energy field. The company's self-developed blade batteries and other new energy power products represent the cutting edge of global commercial vehicle battery technology. A European customer, after visiting the new energy exhibition area, stated, "Weichai investment and achievements in the new energy field are impressive. We are very optimistic about Weichai development prospects in the new energy power market and hope to collaborate with Weichai in the future."

When discussing the 2025 cooperative win-win development plan, Weichai expressed its commitment to continuing to anchor its globalization strategy, adhering to value-driven, technology-led, and high-end upgrades. Weichai will engage in deeper, higher-level, and more diverse strategic cooperation with global partners, jointly creating the most valuable products and services, building the most competitive global sales network, and shaping an internationally leading high-end brand image.

Weichai globalization strategy has received high recognition from overseas customers. A North American agent with a long-term partnership with Weichai said, "Weichai has always been one of our most reliable partners. They excel in product development, quality control, and after-sales service. We have full confidence in Weichai future and look forward to creating an even brighter tomorrow together."

Furthermore, Weichai emphasizes enhancing customer service experience. By optimizing service channels, improving service efficiency and quality, Weichai is committed to providing more comprehensive and efficient service support to customers. An end-customer from Australia, sharing their cooperation experience, mentioned, "Weichai service team is very professional and always resolves our issues promptly. This efficient and attentive service makes us very satisfied."

Looking ahead, Weichai will embrace change with an even more high-spirited attitude, continuing to leverage its outstanding advantages in technological innovation and channel layout. Weichai will precisely focus on niche markets, deepen the channel win-win strategy, and seize opportunities with its partners, moving forward together to achieve new successes.

The successful hosting of Weichai 2025 Global Partners Conference not only demonstrated Weichai strong influence and competitiveness in the global market but also laid a solid foundation for deepening cooperation between Weichai and its global partners. In the future, Weichai will continue to uphold the enterprise spirit of "Move Forward, Lead Courageously, Aim for Number One," providing even better products and services to global customers and jointly promoting the sustained and healthy development of the global power industry.

Source : www.chinabuses.org

Editor : Isabella

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