On November 25, 2024, the "Dongfeng Cummins Oil Products Year-End Appreciation Event," themed "Walking Together, Grateful for Your Support" and hosted by Dongfeng Cummins with Hubei Dongying Chenghe Chemical Co., Ltd. as the organizer, was successfully held in Jinan.

With the continuous development and upgrading of commercial vehicles, the lubricant industry has also witnessed rapid growth in recent years, boasting a huge market size and significant progress in product quality and technological level. However, the lubricant market is becoming increasingly competitive, with numerous brands and product types leading to narrowing profit margins. In the face of changing markets and demands, the reshuffling of the lubricant industry is intensifying once again.

As the "lifeblood" of engines, the importance of lubricants cannot be overstated. As an industry pioneer, Dongfeng Cummins has always been deeply rooted in the market, strictly adhering to production consistency requirements to create products that meet national emission standards while also emphasizing oil quality. In recent years, Hubei Dongying Chenghe Chemical Co., Ltd. has been dedicated to the promotion and sales of Dongfeng Cummins oil products in the commercial vehicle aftermarket. Over the past eight years, the company has earned a good reputation among customers for its leading technology, excellent product quality, and precise services.

Amidst cost pressures, lubricant market prices have continued to rise, leading to shrinking profit margins. This poses a significant challenge to companies' control capabilities, product development capabilities, management levels, and market judgment. Moving forward, Dongfeng Cummins will accelerate its product layout to expand its influence while also striving to provide lubricant products that better meet customer scenario demands and offer higher cost-effectiveness, thereby providing more room for enhancing product competitiveness.

In terms of marketing, Dongfeng Cummins has always conducted targeted marketing in different regions. Facing market conditions and challenges, Dongfeng Cummins is tightly grasping the market and strengthening internal controls while collaborating with partners to promote products across the region through online and offline marketing modes. The company is promoting deep cooperation between manufacturers and dealers, establishing multiple strategic, core, and key dealers; comprehensively serving existing municipal dealers to enhance market coverage; and providing customized products and services based on the needs of customers in different regions to help regional dealers grow stronger.

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Editor : Lucy

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