Sanya, Hainan, has emerged as a new tax-free shopping paradise, where tourism and shopping form the cornerstone of the city's industrial base. Hainan Shengda Automobile Service Co., Ltd. (hereinafter referred to as Hainan Shengda) is an integral part of this industry.

"Our company mainly undertakes tourism vehicle services and shuttle bus services, with tourism vehicles accounting for 70% of our business," said Chu Deyong, General Manager of Hainan Shengda. In 2012, the 25-year-old Chu Deyong settled on the tourism industry as his lifelong career. With perseverance, he transformed his company into one of only 16 AAA-rated enterprises among the 83 tourism transport companies in Hainan within a few years.

From starting from scratch to achieving success, Chu Deyong's business philosophy is "persistence is key." He persists in good management, chooses reliable operating vehicles, and strives to create greater value for customers. Currently, over 90% of the more than 70 vehicles operated by Hainan Shengda are Golden Dragon brands, and since 2021, all new vehicle purchases have been exclusively Golden Dragon. "To excel in tourism services, both dedicated people and reliable vehicles are essential. Golden Dragon has certainly contributed to Hainan Shengda's success over the years," said Chu Deyong.

After years of cooperation with Golden Dragon, three generations of products have left a deep impression on Chu Deyong. "The 28-seat minibus model was the mainstay of our operations during our rapid growth phase. The 'small, fast, and agile' characteristics of the minibus helped us capture a significant market share, accumulate funds, and build a good reputation." Golden Dragon buses are more affordable than their peers, and the company is one with sentiment and warmth, which has cemented my confidence in long-term cooperation with Golden Dragon," said Chu Deyong.

As the times progress, the quality of vehicles used by tour groups has gradually improved, and high-end tourism reception vehicles have become a promising category in the Hainan passenger transport market in recent years. "To cater to this trend, we have purchased a batch of Golden Dragon luxury coaches with a 2+1 seating layout. This cooperation has once again refreshed my understanding of Golden Dragon products," said Chu Deyong. The Golden Dragon 2+1 models have been comprehensively upgraded in terms of comfort and safety. Features such as starry ceilings, airline seats, karaoke machines, and soft-packed interiors provide tourists with comfort and entertainment options during their journeys, while the introduction of multiple intelligent driving assistance functions enhances safety. "The customizable configurations and functions are diverse and closely meet our vehicle needs. After being put into operation, they have received widespread praise from customers," said Chu Deyong.

In recent years, Hainan has accelerated the creation of a green and friendly travel environment across the island, with particularly rapid new energy transitions in the public service and social operation sectors. "In line with policy guidance, we are also transitioning from diesel vehicles to new energy models, and Golden Dragon remains our first choice." Currently, Hainan Shengda operates nearly 40 Golden Dragon pure electric vehicles, which have performed well in actual operation. "The three-electric (battery, electric drive, and electric control) system is mature and stable, and the cost advantage of using the vehicles is significant. Taking the coach model as an example, the fuel cost is 70% lower than that of diesel vehicles. With high-performance products as support, we are ensured to remain competitive in the future new energy era," said Chu Deyong.

In Chu Deyong's business philosophy, "value" is a keyword that cannot be overlooked. Creating value for customers and making the industry more valuable is both his vision and the goal he has set for Hainan Shengda. "In the future, we will upgrade our products and services to provide customers with a more comfortable, safe, and convenient travel environment, contributing our own efforts to enhancing Hainan's tourism reputation. In this process, Golden Dragon buses are partners worth collaborating with forever," said Chu Deyong.

Source : www.chinabuses.org

Editor : Isabella

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