Wang Hongqiang, Chairman of Xinjiang Youjun Cultural Tourism Group, has a deep understanding of tourism market. Having explored the tourism market for nearly 20 years, he has discovered a new model for the transformation and upgrading of tourism companies, which has directly promoted the emergence and development of high-end tourism in Xinjiang. This spirit of exploration led Wang Hongqiang to choose Higer new V-series high-end buses, continuously providing new impetus for the tourism industry in the beautiful Xinjiang.

It is worth mentioning that in the dimension of "travel," Wang Hongqiang has achieved two innovations in the Xinjiang tourist transportation market. The first was when he introduced the 2+1 seating configuration to the Xinjiang region. When he saw this type of vehicle with a friend in 2018, it was still rare in the Xinjiang tourism market. Upon returning to Xinjiang, he contacted Higer to design such a vehicle, and the product became an instant success after its launch.

"Tourists nowadays are increasingly focusing on quality. When they come to Xinjiang, they want to taste the most authentic Xinjiang cuisine, stay in clean and unique high-end hotels at night, and travel to scenic spots in the most comfortable passenger vehicles. Higer buses provided me with such vehicles at the first time, and they have become a benchmark in the Xinjiang high-end tourism market. In 2024, as Xinjiang tourism becomes even more popular with the release of 'My Altay,' there is a growing trend of small group tours. Considering these two changes, I ordered 30 new V-series high-end tourist buses from Higer, with some vehicles featuring 1+1 first-class seating. The seats are like the first-class seats on a high-speed train, extremely comfortable. Passengers can charge their phones at any time while seated, and the large luggage compartment ensures that there is no need to worry about not having enough space for suitcases. These buses were immediately booked by waves of high-end tour groups upon their deployment on the routes. It is no exaggeration to say that these buses are currently the top choice in the Xinjiang tourist transportation market."

From the initial 20 smart buses with 2+1 seating to the current 30 new V-series buses, the reason why Wang Hongqiang has consistently chosen to collaborate with Suzhou King Long is mainly due to their shared vision. This alignment is reflected in their synchronized innovative consciousness. For example, as passengers' demands for comfort increase, Wang Hongqiang focuses on enhancing comfort, and Higer cooperates with him to deliver the most popular products to the market as quickly as possible. "Higer buses represent the high-end, and the new V-series is the highest end among them. I believe that with the rise of quality and personalized tours, high-end and comfortable tourist buses will become the standard for high-end tour groups. We will continue to work with Higer buses to seize the initiative in the Xinjiang high-end tourist transportation market."

Source : www.chinabuses.org

Editor : Isabella

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