Dongfeng Cummins Celebrating 5th Anniversary of "Old Friends Gathering"

08 July 2024

On July 5, 2024, the 5th-anniversary celebration of Dongfeng Cummins' "Old Friends Gathering," themed "Connecting with Friends through Technology, Sharing Intelligence on the Journey," was held in Xiangyang. The event was attended by representatives from the China Internal Combustion Engine Industry Association, partners from the logistics and transportation industry, leaders from functional sectors such as Cummins China, Eaton Cummins, and Dongfeng Cummins, as well as esteemed clients and media friends from across the country!

Five years ago, Dongfeng Cummins established the "Old Friends Gathering" with the original intention of listening to customers' voices, fostering closer relationships with them, and creating value for clients. Over the past five years, Dongfeng Cummins has leveraged the "Old Friends Gathering" platform to bring together global customers. Through the development of an online community, it has provided customized service and care across "people, vehicles, and roads," empowering both users and the company to achieve mutual benefit and win-win cooperation.

Li Feng, Deputy General Manager of Dongfeng Cummins, stated: The integration of the Old Friends Gathering platform, combining online and offline approaches, has significantly enhanced service levels and effectively promoted the marketing and sales of Dongfeng Cummins products. From offline events such as the Fuel/Gas Saving Contest, "Customer Care Journey," and "Women on the Road of Cargo Transportation," to online initiatives like the "Star Journey Program" and "Speed Live Stream," Dongfeng Cummins' Old Friends Gathering has consistently injected new energy and vitality into the brand, achieving remarkable results.

In terms of service, with continuous upgrades from 1.0 to 3.0, Dongfeng Cummins' Old Friends Gathering has always adhered to serving customers with more advanced, reliable, and intelligent technologies such as the Internet of Vehicles and digitization. Recently, the launch of the new "Core Enjoyment Service" for engines aims to provide lifecycle cost-reduction and efficiency-enhancement solutions for Old Friends Gathering members, allowing member users to enjoy the most authentic and tangible membership benefits and effectively addressing user challenges.

Since its establishment 38 years ago, Dongfeng Cummins has evolved from an initial single B-series engine manufacturer to an integrated power chain supplier covering diesel engines, natural gas engines, and transmissions, with cumulative sales exceeding 3.85 million units. The five years since the inception of the "Old Friends Gathering" have also been a period of accelerated progress and rapid development for Dongfeng Cummins!

Over the past five years, Dongfeng Cummins' Old Friends Gathering has actively engaged in providing considerate services to truck drivers, developing smart logistics solutions, inspiring and cultivating excellent driving skills, enhancing fuel-efficient driving techniques, and empowering more vehicle usage benefits. With love accompanying Dongfeng Cummins' old friends as they traverse vast landscapes, practical actions have been taken to gather strong core strengths and collaborate with partners and new and old customers to jointly create a beautiful vision of efficient logistics and transportation.

Source :

Editor : Isabella


Tags: DCEC Dongfeng Cummins engine

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