China Buses Play Important Role in Tanzania Market

18 April 2024

As the demand for mid- to high-end buses grows in Tanzania, China buses have gradually taken a dominant position in the East African country's passenger transport market due to their exceptional quality and reasonable prices. China-made buses not only meet Tanzania's transportation needs but have also earned widespread praise for their outstanding performance and comprehensive after-sales service.

In recent years, top passenger transport companies in Tanzania, such as New Force, SHABIBY LINE, ABOOD, SAULI, Ally's Star, and Happy Nation Express, have shown a strong preference for China buses. These companies value the competitive prices and solid quality offered by China buses. China bus brands like Zhongtong, Golden Dragon, and Higer are highly regarded in the Tanzanian market, providing operators with a full range of services from pre-sales consultation to after-sales maintenance.

It's worth mentioning that New Force and AL SEADY primarily operate Zhongtong buses, while BARAKA and Happy Nation Express have chosen Higer buses, and Ally’s Star prefers Golden Dragon buses. Through close collaboration with China bus brands, these companies have not only enhanced their operational efficiency but also significantly enriched Tanzania's passenger transport market.

To attract more passengers, Tanzanian transport companies have made significant efforts in marketing. They actively publish route information, offer ticket booking services, and showcase their bus fleet to enhance brand awareness and draw more customers.

NEW FORCE Promotional Poster

Happy Nation Express Promotional Poster

In an interview, a representative from Happy Nation Express candidly stated that while many second-hand Japanese buses, such as Nissan and Toyota, still exist in the Tanzanian market, and Indian bus brands like Tata are gradually gaining market share, they still prefer China buses. China buses maintain a strong competitive edge in the market due to their high cost-effectiveness and quality service.

A staff member from New Force specifically mentioned that they have established a deep partnership with Zhongtong buses since 2013. Currently, the number of Zhongtong buses in their fleet has exceeded 800, significantly contributing to the company's economic benefits.

Meanwhile, China bus brands are actively expanding their after-sales service network in Tanzania. The local after-sales service team members of Higer buses shared that they closely collaborate with their China counterparts to ensure smooth operations for every Higer bus in Tanzania. They also urge China bus companies to further improve their after-sales service stations to provide more convenient and efficient services to Tanzania and neighboring countries.

Amid fierce market competition, China buses stand out for their exceptional quality and comprehensive after-sales service, earning high praise from Tanzanian transport companies and passengers alike. Looking ahead, with continuous innovation in China buses technology and the improvement of the service system, we have every reason to believe that the position of China buses in the Tanzanian market will become even more solid and unshakable.

Source : www.chinabuses.org

Editor : Lucy

Views:5385

Tags: China buses Tanzania

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