Apr. 15, 2009: Yutong Bus kicked off its “2009 Value Exploration Tour” in Zhengzhou, Henan Province today. Leaders from Zhengzhou municipal government, some experts from China’s bus & coach industry, a number of Yutong customers and reporters from various news media gathered to review the bus & coach manufacturer’s accomplishments and gain a deeper understanding of its corporate culture. More importantly, they were together to explore new ways to further push forward the brand image of the company.

After a series of PR activities held by the company, Yutong has experienced from “Going out” to “Inviting in” while executing its brand promotion project. By doing so, it has successfully helped its shareholders, customers and suppliers get a comprehensive knowledge of its brand value.

By sticking fast to its core value “Creating More Value for Customers”, Yutong has made a big stir within the bus & coach manufacturing industry. By attaching paramount importance to durability, safety, reliability and fuel economy, the company has presented its customers the real value of Yutong brand. It is believed that through this year’s value exploration tour, it will further consolidate its leading position in China’s bus & coach manufacturing industry and inject a new vitality within the sector.

After the launching ceremony of the tour, Yutong’s customers accompanied by the company’s leaders, paid a visit to the company’s chassis workshop, experiment center, electrophoresis workshop, display of its engine heat management system. In the end, they had a chance to take a closer look at the company’s new bus & coach models.  

Source : english.chinabuses.com

Editor : Mark

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