Higer Bus Held Launching Ceremony in Saudi Arabia
18 March 2009
On March 9th, 2009 local time, 21 o’clock, the Higer Bus Launching Ceremony began formally with well preparation and carefully planning.
The ceremony’s main venue LAYLATY HALL was located in center of Jeddah city, the most important port city in Saudi Arabia, where variety of high-profile and large-scale professional exhibitions had been held.
Group photo:officers from Chinese Consulate General in Saudi Arabia and leaders from Higer Bus
At that moment, the hall with accommodation of 400 people was filled with honored guests, including Mr. Wang Yong (Consul General of Chinese Consulate General in Saudi Arabia), Mr. Zhou Chunlin (Counselor in Economic and Business Office of Chinese Consulate General in Saudi Arabia), Mr. Mohammed.Abuduljawad (chairman of the board of HIGER Saudi Arabia dealer), Mr. Raad.S.Abuduljawad (Executive Director) and senior executives in other leading transport companies in Saudi Arabia.
The Launching Ceremony had four sections composed of organizer speaking, Higer Bus introduction, Higer Bus live display and dinner. Each section was organized very well, which created warm, solemn and happy atmosphere there.
Guests visited the complete Higer bus
During the Launching Ceremony, Higer Bus mainly displayed four models including KLQ6129，KLQ6119，KLQ6116T，KLQ6728, which covered the fields of pilgrim & tourism, transport, school bus and group bus. These products were particularly improved according to Saudi Arabia market, which was on basis of plenty investigation on local market demands, customers’ expectations and operating environment. Most of senior executives of big transport companies showed their keen interest and concern on the targeted products of Higer Bus.
Mr. Huang Shuping (Vice-general Manager of Higer Bus), on behalf of Higer Bus Company Limited, delivered a speech in the Launching Ceremony expressed appreciation to Saudi Diesel Equipment Co., Ltd. for holding this conference. At the same time, Mr. Huang introduced Higer Bus to all the guests at present and expressed strong confidence and great determination in developing Saudi Arabia market. He said Higer Bus together with the dealer will increase investment, strengthen marketing and improve products in order to strive for greater market share and better win-win business.
Mr. Huang Shuping, Vice-general Manager of Higer Bus(3rd right), introduced bus performance to the guestes
During the Launching Ceremony, Consul General Mr. Wang Yong and Counselor Mr. Zhou Chunlin had asked in detail about the development of Higer Bus, focusing on the overseas market, especially in the Mid-East market. And they exchanged opinions with participants form Higer Bus about current economy, politics, religions and culture in Saudi Arabia, the relationship between China and Saudi Arabia, and the policy of commercial activities in Saudi Arabia as well.
Because of the particularity of religious ceremonies, the purchase for pilgrimage bus reached at peak from March to June annually, which meant great market demands there. Around Jeddah and Mecca, there centralized 16 large-scale pilgrimage transport companies, who owned thousands of buses and coaches with annual renewal rate at roughly 5% to 10%. At the same time, new regulations would begin from pilgrimage time this year, saying that buses outside of Saudi Arabia would no longer allowed directly to enter into territory of the country and only local transport companies were permitted to transfer pilgrims. It would no doubt extend the requirements from various transport companies. Under this background, Higer Bus Launching Ceremony with market-oriented products had acquired great concern by experts of bus and transport industries in Saudi Arabia, which had achieved complete success.
Source : english.chinabuses.com
Editor : Higer
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