Sales Analysis and Marketing Strategy on 10-11M Buses Jan.-Nov. 2009 Ⅱ
08 January 2010
Part 2 Analysis of sales streams and market concentration of 10-11meter public transport buses Jan.-Nov. 2009
According to research center of Chinabuses.com, the top fifteen regional markets where sales volumes of 10-11meter buses from January to November 2009 are as followings:
Table 3 Statistics of sales volumes of 10-11meter buses in top fifteen regional markets Jan.-Nov. 2009 (Units: vehicle )
|
Rank |
Regions |
Sales |
Concentration % |
Note |
|
1 |
Guangdong |
1072 |
9.7 |
Contain NG |
|
2 |
Jiangsu |
1028 |
9.3 |
Contain NG |
|
3 |
Shandong |
796 |
7.2 |
Contain NG |
|
4 |
Henan |
729 |
6.6 |
Contain NG |
|
5 |
Shanghai |
641 |
5.8 |
Contain NG |
|
6 |
Sichuan |
619 |
5.6 |
Contain NG |
|
7 |
Beijing |
573 |
5.2 |
Contain NG |
|
8 |
Liaoning |
542 |
4.9 |
Contain NG |
|
9 |
Zhejiang |
519 |
4.7 |
Contain NG |
|
10 |
Fujian |
475 |
4.3 |
Contain NG |
|
11 |
Hubei |
431 |
3.9 |
Contain NG |
|
12 |
Hunan |
376 |
3.4 |
Contain NG |
|
13 |
Hebei |
354 |
3.2 |
Contain NG |
|
14 |
Guangxi |
343 |
3.1 |
Contain NG |
|
15 |
Chongqing |
309 |
2.8 |
Contain NG |
|
|
合计 |
8807 |
79.7 |
Contain NG |
Figure 3 Statistics of sales volumes of 10-11meter buses in top fifteen regional markets Jan.-Nov. 2009
It can be seen from above that the biggest sales volumes area of 10-11meter city buses is in Guangdong, sales volumes is 1,072 units, and market concentration is 9.7%; then comes Jiangsu, 1,028, 9.3%, Shandong, 796, 7.2%. And sales volumes in Shanghai is the largest among cities, sales volumes is 641 units, and market concentration is 5.8%; then comes Beijing, 573, 5.2%; then Chongqing, 309, 2.8%. Market concentration of the top fifteen regional markets is 79.7% illustrating that sales of ten-eleven-meter buses was not well-distributed, but to above regions and cities, and this can be taken as guidance for bus builders on marketing strategies and resource allocation.
Part 3 Analysis of sales statistics of 10-11meter public transport buses Jan.-Nov. 2009
Table 4 Sales statistics of 10-11meter public transport buses by major bus builders Jan.-Nov. 2009
|
Rank |
Bus Builders |
Sales:Unit |
Concentration % |
Note |
|
1 |
Hengtong |
1525 |
13.8 |
Include |
|
2 |
Sunwin |
1251 |
11.3 |
Include |
|
3 |
Dongfeng Yangtse |
1080 |
9.8 |
Include |
|
4 |
Huanghai |
832 |
7.5 |
Include |
|
5 |
Yutong |
819 |
7.4 |
Include |
|
6 |
King Long |
649 |
5.9 |
Include |
|
7 |
Guilin Bus |
546 |
4.9 |
Include |
|
8 |
Yaxing |
468 |
4.2 |
Include |
|
9 |
Ankai |
448 |
4.1 |
Include |
|
10 |
Zhongtong |
440 |
4 |
Include |
|
|
Total |
8058 |
73 |
Include |
Figure 4 Sales statistics of ten-eleven-meter public transport buses by major bus builders Jan.-Nov. 2009
It can be seen that:
a. Chongqing Hengtong Bus sold the most such public transport buses, 1,525 vehicles were sold out, and market concentration is 13.8%, then comes Shanghai Sunwin, 1,251, 11.3%, Dongfeng Yangtse, 1,080, 9.8%; market concentration of the first three manufacturers are 34.9%, which is over one third of market share, so we can see that degree of monopoly of ten-eleven-meter buses is comparatively high.
b. Market concentration of the first ten manufacturers is 34.9%, so other bus builders only have 27% chances to enter the market.
Source : www.chinabuses.org
Editor : Guangbin
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