King Long Sales Growth Analysis in January - November of 2012 (II)_data analyst

King Long Sales Growth Analysis in January - November of 2012 (II)
21 March 2013

www.chinabuses.org: 1. Coach Sales Growth Condition of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Nov. 2012	137142	386	25562	10478	6202
Jan.-Nov. 2011	147488	455	25045	10733	5452
Y-O-Y Rise	-7.01	-15.2	2.1	-2.38	13.76
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Nov. 2012	16182	16980	16608	14330	30414
Jan.-Nov. 2011	16665	21847	22674	15446	29171
Y-O-Y Rise	-2.9	-22.28	-26.8	-7.23	4.26

We can see from the above that sales of coaches in Jan.-Nov. Decrease by 7.01% year on year, much worse than the overall growth. Sales of 5-9m decrease, and especially sales of 10-11m and super large buses decrease the most. Sales of 9-10m increase the most. Recession of coach sales impairs the whole market the most.

2. King Long Coaches Sales Growth Condition of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Nov. 2012	20452	104	3102	1539	829
Jan.-Nov. 2011	18542	11	3553	1724	593
Y-O-Y Rise	10.79	845.5	-12.70	-10.73	39.80
Industry Rise	-7.01	-15.2	2.1	-2.38	13.76
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Nov. 2012	2188	563	423	610	11094
Jan.-Nov. 2011	2042	617	397	728	8877
Y-O-Y Rise	7.15	-8.75	6.55	-16.2	24.97
Industry Rise	-2.9	-22.28	-26.8	-7.23	4.26

We can see from the above that:

(1) Sales of King Long coaches in Jan.-Nov. increase by 10.79%, 18% more than industrial average, 3.5% less than its overall growth rate, which means King Long is speeding up in the coach industry and it's not the main factor to cause growth.

(2) We can see a mixed performance in different lengths. Sales of 3.5-5m and 9-10m increase the most.

In addition, King Long sells 104 super large coaches in Jan.-Nov., increasing by 845.5% year on year, which ranks No.1 among King Long, Higer, Golden Dragon and Yutong.

Source : www.chinabuses.org

Editor : Song