King Long Sales Growth Analysis in January - November of 2012 (I)_data analyst

King Long Sales Growth Analysis in January - November of 2012 (I)
21 March 2013

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Nov. 2012	222296	2577	47266	23423	12297
Jan.-Nov. 2011	211403	2721	41682	24698	11741
Y-O-Y Rise	5.15	-5.29	13.40	-5.16	4.71
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Nov. 2012	27202	33640	26363	17848	31680
Jan.-Nov. 2011	25684	32210	25944	16610	30113
Y-O-Y Rise	6.06	4.44	1.62	7.45	5.20

From the above we can see that sales in Jan.-Nov. increase by 5.15% year-on-year, which turns out to be the 11th consecutive growth. From the lengths we can see, only sales of super large buses and 10-11m buses decrease. Sales of 11-12m increase the most and sales of super large buses decrease the most.

2. King Long Overall Sales Growth Condition of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Nov. 2012	25842	272	4957	2296	1407
Jan.-Nov. 2011	22606	327	4570	3131	988
Y-O-Y Rise	14.3	-16.82	8.47	-26.7	42.4
Industry Rise	5.15	-5.29	13.40	-5.16	4.71
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Nov. 2012	3383	1089	734	610	11094
Jan.-Nov. 2011	2612	976	397	728	8877
Y-O-Y Rise	29.5	11.6	84.9	-16.2	24.97
Industry Rise	6.06	4.44	1.62	7.45	5.20

We can see from the above that:

(1) Sales of King Long in Jan.-Nov. Increase by 14.3%, i.e. 3236 units, nearly 9% less than industrial average.

(2) Only sales of 5-6m, 10-11m and super large buses decrease. Sales of 6-7m increase the most, then 9-10m and 8-9m, much more than industrial average.

(3) Growth rate of King Long ranks No.1 among King Long, Higer, Golden Dragon and Yutong, and sales of 3.5-5m increase the most.

(4) Sales of King Long large buses reach 272 units, decreasing 55 units year on year, which influences the profit growth of King Long.

Source : www.chinabuses.org

Editor : Song