Golden Dragon Sales Growth Analysis in January - October of 2012 (I)_data analyst

Golden Dragon Sales Growth Analysis in January - October of 2012 (I)
25 February 2013

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Oct. 2012	197824	1994	41721	21806	11119
Jan.-Oct. 2011	188314	2556	36691	21865	10302
Y-O-Y Rise	5.05	-21.99	13.7	-0.27	7.9
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Oct. 2012	23930	29847	23939	15862	27606
Jan.-Oct. 2011	22485	28294	23398	14896	27827
Y-O-Y Rise	6.4	5.49	2.3	6.5	-0.79

From the above we can see that sales in Jan.-Oct. Increase by 5.05% year-on-year, which is the tenth consecutive growth. Except super large buses, 10-11m and 3.5-5m, sales of other lengths increase. Sales of 11-12m increase the most and sales of super large buses decrease the most.

2. Golden Dragon Sales Growth Analysis of Different Lengths

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
Jan.-Oct. 2012	17936	5	2229	1354	421
Jan.-Oct. 2011	18087	17	2276	1538	385
Y-O-Y Rise	-0.83	-70.6	-2.06	-11.96	9.35
Industry Rise	5.05	-21.99	13.7	-0.27	7.9
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
Jan.-Oct. 2012	1523	512	1686	780	9426
Jan.-Oct. 2011	1623	771	2567	1005	7905
Y-O-Y Rise	-6.16	-33.6	-34.3	-22.4	19.2
Industry Rise	6.4	5.49	2.3	6.5	-0.79

We can see from the above that:

(1) Sales of Golden Dragon in Jan.-Oct. decrease by 0.83% year-on-year， 6% less than industrial growth rate, which means growth of Golden Dragon in Jan.-Oct. is slowing down and Golden Dragon is the only enterprise with negative growth among Yutong, King Long, Higer and Golden Dragon.

(2) From the lengths, only sales of 3.5m-5m and 9m-10m increase and sales of over-12-meter super large buses decrease the most.

(3) Golden Dragon's product structure is improving, but not satisfactory. Sales of under-eight-meter buses accounts for 69.15% of the total, increasing year-on-year, which, however, doesn't change the profit structure.

Source : www.chinabuses.org

Editor : Song