Golden Dragon Sales Growth Analysis in January - June of 2012 (I)
27 September 2012
www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths
|
|
Total |
12＜L |
11＜L≤12 |
10＜L≤11 |
9＜L≤10 |
|
Jan.-June 2012 |
111097 |
1141 |
23707 |
11956 |
6555 |
|
Jan.-June 2011 |
103912 |
1365 |
20457 |
11915 |
5417 |
|
Y-O-Y Rise |
6.91 |
-16.4 |
15.9 |
0.34 |
21.0 |
|
|
8＜L≤9 |
7＜L≤8 |
6＜L≤7 |
5＜L≤6 |
3.5＜L≤5 |
|
Jan.-June 2012 |
13624 |
16119 |
13431 |
8523 |
16041 |
|
Jan.-June 2011 |
11631 |
15997 |
12811 |
8357 |
15962 |
|
Y-O-Y Rise |
17.1 |
-27.4 |
4.84 |
1.99 |
0.49 |
We can see from the above that sales in the half of 2012 increase 6.91% over last year. Sales in the first half of 2011 increase 12.4%. Only sales of over-12m and 7m-8m decrease. Sales of 7m-8m decrease the most and sales of 9m-10m increase the most, which means: in one hand, bus market in the half of 2012 declines; in another hand, different segment market shows different characteristics.
2. Golden Dragon Overall Sales Growth Condition of Different Lengths
|
|
Total |
12＜L |
11＜L≤12 |
10＜L≤11 |
9＜L≤10 |
|
Jan.-June 2012 |
9518 |
4 |
1127 |
629 |
178 |
|
Jan.-June 2011 |
10496 |
10 |
1306 |
1045 |
222 |
|
Y-O-Y Rise |
-9.3 |
-60 |
-13.7 |
-39.8 |
-19.8 |
|
Industry Rise |
6.91 |
-16.4 |
15.9 |
0.34 |
21.0 |
|
|
8＜L≤9 |
7＜L≤8 |
6＜L≤7 |
5＜L≤6 |
3.5＜L≤5 |
|
Jan.-June 2012 |
832 |
233 |
963 |
411 |
5141 |
|
Jan.-June 2011 |
939 |
410 |
1389 |
531 |
4644 |
|
Y-O-Y Rise |
-11.4 |
-43.2 |
-30.7 |
-22.6 |
10.7 |
|
Industry Rise |
17.1 |
-27.4 |
4.84 |
1.99 |
0.49 |
We can see from the above that:
(1) Sales of Golden Dragon buses in Jan.-June, 2012 decrease 9.3% over last year, 16% less than industrial average. Golden Dragon is the only one of negative growth among Yutong, King Long, Higer and Golden Dragon.
(2) Only sales of 3.5m-5m HiAce light buses increase.
(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 70.9%, increasing 4% over last year.
Source : www.chinabuses.org
Editor : chao
Views：4624
