Xiamen Golden Dragon Sales Data Analysis in January 2012 (I)_data analyst

Xiamen Golden Dragon Sales Data Analysis in January 2012 (I)
15 March 2012

www.chinabuses.org：I Bus Industry Sales Growth Analysis in January 2012

1. Overall Sales Growth Condition of Different Lengths

Table 1: Sales Growth Table of Different Lengths in January 2012

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
2012.1	17916	959	2870	1860	957
2011.1	23348	165	5229	2036	1128
Y-O-Y Rise	-23.3	481.2	-45.1	-8.6	-15.2
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
2012.1	2153	2692	2181	1218	3026
2011.1	2738	3344	2350	1896	4462
Y-O-Y Rise	-21.3	-19.5	-7.2	-35.8	-32.2

Chart 1: Sales Growth Chart of Different Lengths in January 2012

We can see from the above that:

Overall sales in January 2012 decrease 23.3% over 2011. Sales of every length decrease except super large buses. Sales of 11-12 meters decrease the most, then 5-6 meters, while sale of super large buses increase 481.2%. The decrease is mainly due to long spring festival holidays.

2. Xiamen King Long Sales Growth Analysis of Different Lengths

Table 2: Xiamen King Long Sales Growth Table of Different Lengths in January 2012

	Total	12＜L	11＜L≤12	10＜L≤11	9＜L≤10
2012.1	1436	0	163	89	8
2011.1	2343	2	368	269	57
Y-O-Y Rise	-38.7	-100	-55.7	-66.9	-85.96
Industry Rise	-23.3	481.2	-45.1	-8.6	-15.2
	8＜L≤9	7＜L≤8	6＜L≤7	5＜L≤6	3.5＜L≤5
2012.1	141	40	99	48	848
2011.1	294	150	144	127	932
Y-O-Y Rise	-52	-73.3	-31.2	-62.2	-9
Industry Rise	-21.3	-19.5	-7.2	-35.8	-32.2

Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in January 2012

We can see from the above that:

(1) Sales of Xiamen Golden Dragon in January 2012 decrease 38.7% over last year, 15.4% more than industrial average, which means sales of Golden Dragon decrease the most.

(2) Sales of each length decrease, especially 11-12 meters.

(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 72%, more than that in January 2011.

Source : www.chinabuses.org：

Editor : Chao