Im writing this letter in an effort to share some insight about conducting business in Africa. African market has an enormous advantage for thriving. Its population base of more than one billion consumers, many of whom are now moving online for the first time. Africa's steadily increasing literacy, prosperity, and broadening of access to digital technology have made this possible. This developement is further compounded by the continent’s demographics — Africans median age of 20 is younger than that of most other continents. Millions of ambitious young people have moved to cities in search of jobs, and are learning what it means to be middle class. They are demanding the kinds of goods and services from all industries like retail goods, food delivery, transportation, insurance and education.